How Bad Links Have Been Destroying Your Business

Adverts, media coverage, partnership, packaging, and many more you can think of are so superb for the growth of your business. But there’s one more thing. It’s so subtle that you nearly might not even notice it. That thing is LINKS. Now, what do I mean by links?

Just as it’s known literally, links that I’m talking about here is that relationship you developed with your customer, clients, or buyer — whichever applies to you. Now, the relationship is not a love affair. No. Rather, it’s that good and lasting service delivery plus customer satisfaction you instilled in your customers.

The Personal Encounter

Recently I was with two people and one of them was talking about a sad incident he encountered with a carpenter he gave a job to. He talked bitterly about how the carpenter had failed to carry out his task after being paid. Instantly, I knew in my heart that the carpenter is a no-go person for me.

At that same instant, the other person with us became convinced about the ill conduct of that man. Even more, the customer narrating the incident had to invite two people to intervene in the matter with the carpenter.

I observed the chain and all of us involved in the issue were up to five. Now, the five of us might have needed the service of the carpenter. However, we have instantly, without any second thought, decided never to transact any business with the carpenter again.

The Destructive Side of Links

If the carpenter had done well, I wonder, won’t about five of us have developed a likeness for the carpenter — and, thus, he would have gained five more customers? Now, the opposite has happened and five of us have erected a no-go barrier against the carpenter.

Now, this trend will go on and I really pity that man.

Come to think of it, the no-deal trend will continue except a major thing which will change our perspective happens. This indeed is the destructive side of links.

And as destructive as links may seem to be, so also is its effectiveness. Links would have helped the man in this story had he behaved well with his first customer.

How to Not Destroy Links

Yes, we all are fallible and things happen to us. However, there are ways to go about our works such that we would not destroy a link with a customer which might otherwise portend great danger for our business.

1. Work Diligently

Yes, that’s the first thing — to do your work diligently and accordingly to your capacity and to standard. Do not work in a partial manner thinking that nothing will happen. Someone else who knows the art of your work might actually see it with your customer and will consequently rebuke it. That might pose a threat to your business, you know.

2. Be Open

As said, things happen and we might not be in our normal daily shape. When we are not in form, the best thing to do is to be open to our customers and tell them to either come back or go elsewhere. Don’t collect money from a customer without delivering their job or without doing the job well.

3. Have Good Customer Relations

Another thing that could jeopardize even a well-done job is customer relations. A job might be okay but your relations with the client might not. It might be patronizing or generally unwell. Sometimes, in the first instance, the client might not have another place to go. But immediately such a client finds an alternative, they would not hesitate to leave you.

However, when your human relations is good, an alternative would likely not persuade a client off your side. That’s the beauty of good customer relations.

4. Make Amends

Now, another thing is to always make amends whenever you notice a mistake in your delivered works. Human err. However, those errors should always be amended when it is possible to do so. Apologize. Say sorry for errors in your job delivery and subsequently deliver a great job.

In the end, the links you build in your business have a long way to go in structuring and developing it. Give a good job delivery, relate well with your customers, and be open with them. That way even when your customers decide to go elsewhere, they would not at least give a bad recommendation about you to another person and your business reputation would keep on improving.